Maine has put the word on its plates since 1936 — a whole state advertising itself as somewhere you visit, stamped on the back of every car in it.

These are souvenir-rack subjects — the pine, the lobster, the moose with the right of way, the barn up the road — drawn the way a 1980s screen would have had to draw them. A cell grid, a short palette, hard edges that are never smoothed. Nothing is printed until you order it.